Management and Marketing Strategies for Successful Digitalization in Organizations

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İçindekiler: Chapter 1 Factors Affecting The Popularity Of The Cryptocurrencies Chapter 2 Decision Support Systems And Operational Research Applications Chapter 3 The Impact Of Organizational Agility On Sustainable Organizational Performance In E-Commerce Businesses Chapter 4 Digitalization And Digital Consumers Chapter 5 Digitalizing Tv Broadcasting: The Case Of Netflix And Disney Plus Chapter 6 A Conceptual Investigation Of Website Atmosphere In Online Shopping Chapter 7 Digitalization In Education Content Development And Its Implications In New Educational Settings Chapter 8 Sentiment Analysis And Challenges In Turkish