From Theory To Practice in the World of Marketing

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Yıl: 2025Sayfa: 145Yayınevi: Eğitim YayıneviTür: Yabancı DilISBN: 9786253853655

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This book, titled 'From Theory to Practice in the World of Marketing' is an original work written within a multidimensional framework that spans from the theoretical foundations of the marketing discipline to contemporary applications. The book positions marketing not only as an economic field of activity but also as a social science field that must be examined in terms of its psychological, sociological, and technological dimensions. In this perspective, the work offers a comprehensive view by addressing the theoretical debates in marketing from past to present, along with digitalization and transformations in consumer behavior.   (Tanıtım Bülteninden)