Effective Storytelling in Digital Marketing: A Proposed Framework

Dr. Elif Yılmaz

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This book aims to enlighten marketers and academicians in digital storytelling by adopting an interdisciplinary approach that is based on both literature and marketing.The book includes the literature reviews in literature and marketing, the findings of the reviews, the evaluation of these findings with marketing professionals such as storytellers and digital marketing agencies, analysis of the evaluations with customers, and in conclusion, determination and explanation of the digital storytelling and its elements.This book is highly recommended for brands and e-commerce/trade companies that aim to build emotional connections with their customers on digital platforms, create brand loyalty and increase sales performance.