Small Business Solutions for E-Commerce
Brenda KienanGrow your online business. Grow your business on line.What are the keys to a winning e-commerce site? If you’re an entrepreneur launching a new venture or you’re expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete—and prosper—in the digital marketplace. SMALL BUSINESS SOLUTIONS FOR E-COMMERCE packs the expert guidance you need to build and run a small-business dot-com using Microsoft® technologies and services. It’s a business guide—not a technical reference—but you’ll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives. Discover how to:• Plan and build your site—organizing the structure, content, “front end,” and “back end”• Understand what kind of operations require a database and transaction-processing system• Know what questions to ask a Web developer before you hire one• Apply the online brand-building strategies that create a positive, customer-focused identity for your company, products, and services• Protect your Web content through trademarks, copyrights, and licensing• Get tips for building a “sticky” site that attracts traffic and keeps customers coming back• Budget and allocate resources for ongoing site maintenance • Understand why good customer service is even more critical on the Web—and learn the metrics for measuring your site’s success
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